Terms of Use

Online Reputation Research - Brazilian Banks

Last updated: October 2025


1. Acceptance of Terms

Welcome to the landing page of the Online Reputation Research of Brazil's Leading Banks, conducted by Ex.id Digital Marketing in partnership with Uberall.

By accessing and using this site, you fully agree to these Terms of Use. If you do not agree with any part of these terms, do not use this site.

2. Definitions

For the purposes of these Terms:

  • “Site”: Refers to the landing page of the bank reputation research
  • “Research”: Market study on online reputation of physical bank branches
  • “Ex.id”: Ex.id Digital Marketing, the company responsible for the research
  • “Uberall”: Technology partner specialized in online reputation management
  • “User” or “You”: Anyone who accesses this site
  • “Services”: Content, materials and information made available on this site

3. About the Research

3.1 Objective

This research aims to analyze the online reputation of physical branches of Brazil's leading banks:

  • Itaú
  • Bradesco
  • Banco do Brasil
  • Santander
  • Caixa Econômica Federal

3.2 Methodology

The research uses public data available on Google Reviews, focusing on:

  • Ratings of physical branches
  • Volume of reviews
  • Sentiment analysis
  • Comparison with global benchmarks

3.3 Nature of Data

IMPORTANT: All data analyzed is public and available on Google Reviews. The research does not access:

  • Confidential or private information
  • Customer or user data
  • Banks' internal systems
  • Banking app reviews

4. Permitted Use

4.1 You May:

  • ✓ Access and browse the site freely
  • ✓ Register to receive the research report
  • ✓ Share the site link on social media
  • ✓ Read and use content for informational and educational purposes
  • ✓ Cite the research with proper credit to Ex.id

4.2 You May NOT:

  • ✗ Copy, reproduce or distribute content without authorization
  • ✗ Modify, adapt or create derivative works without permission
  • ✗ Use data or analyses for commercial purposes without express authorization
  • ✗ Reverse engineer or automatically extract data from the site
  • ✗ Use the site for illegal, defamatory or harmful purposes
  • ✗ Attempt to access restricted areas or compromise site security
  • ✗ Transmit viruses, malware or malicious code

5. Intellectual Property

5.1 Copyright

All content on this site is protected by copyright and intellectual property:

  • Texts, graphics, images and design are property of Ex.id
  • Uberall logos and trademarks are property of Uberall
  • Methodologies and analyses are proprietary developments of Ex.id

5.2 Use of Third-Party Marks

  • Logos and trademarks of mentioned banks belong to their respective owners
  • Limited use exclusively for identification and comparative analysis purposes
  • No implication of endorsement, affiliation or partnership with analyzed banks

5.3 License

We grant a limited, non-exclusive and revocable license to:

  • View and access content for personal and non-commercial use
  • Quote excerpts from the research with proper attribution

6. Registration and Report Access

6.1 Requirements

To receive the complete research report:

  • Provide true and complete information
  • Use a valid corporate email
  • Agree to the Privacy Policy

6.2 User Responsibilities

  • Maintain confidentiality of your credentials
  • Update registration information when necessary
  • Do not share access with unauthorized third parties

6.3 Right to Refuse

Ex.id reserves the right to:

  • Refuse any registration without justification
  • Suspend or cancel access at any time
  • Verify the authenticity of provided information

7. Content and Disclaimer

7.1 Informational Nature

The content provided has a:

  • Informational and educational character
  • Based on public data and statistical analysis
  • Without guarantees of completeness or continuous updating

7.2 Disclaimer

Ex.id and Uberall are NOT responsible for:

  • ⚠️ Decisions made based on site information
  • ⚠️ Direct, indirect, incidental or consequential damages
  • ⚠️ Errors, omissions or inaccuracies in content
  • ⚠️ Temporary site unavailability
  • ⚠️ Third-party actions or external links
  • ⚠️ Individual interpretations of presented data

7.3 Independent Analysis

This research is:

  • Conducted independently by Ex.id
  • Without ties, sponsorship or influence from analyzed banks
  • Based on proprietary methodology and objective criteria

8. Limitations and Exclusions

8.1 Availability

  • The site is provided “as is” and “as available”
  • We do not guarantee uninterrupted or error-free access
  • We may modify, suspend or discontinue the site at any time

8.2 Third-Party Links

  • We may include links to external sites (e.g. Google Reviews, bank websites)
  • We are not responsible for content or practices of third-party sites
  • Access to external links is at user's own risk

8.3 Use of Public Data

  • We use exclusively public data available on Google Reviews
  • We have no control over changes or removal of this data by owners
  • Reviews and ratings reflect individual opinions of Google users

9. Privacy Policy

Ex.id respects your privacy and is committed to protecting your personal data. By using this site and providing your information, you agree that Ex.id may collect, store and use your personal data (such as name, email, position and company) exclusively for the purposes described in our Privacy Policy, including sending the requested research, communications about online reputation management and, with your explicit consent, related educational and informational materials. You have the right to access, correct, delete your data or revoke your consent at any time, as guaranteed by Brazil's General Data Protection Law (LGPD - Law No. 13.709/2018). To exercise your rights, contact us at hi@exid.com.br.

Legal Compliance

Personal data processing complies with:

  • Brazilian General Data Protection Law (LGPD - Law No. 13.709/2018)
  • Brazilian Civil Rights Framework for the Internet (Law No. 12.965/2014)

10. Communications

10.1 Notifications

By registering, you agree to receive:

  • Requested research report
  • Updates about new content (via opt-in)
  • Communications about Ex.id and Uberall services (with consent)

10.2 Unsubscribe

You can unsubscribe from emails at any time by:

  • Clicking “Unsubscribe” in received emails
  • Sending request to contato@exid.com.br

11. Changes to Terms

11.1 Right to Modify

We reserve the right to modify these Terms of Use at any time.

11.2 Notification of Changes

Significant changes will be communicated through:

  • Update to “Last updated” date
  • Prominent notice on the site
  • Email to registered users (when applicable)

11.3 Continued Acceptance

Continued use of the site after changes constitutes acceptance of new terms.

12. Governing Law and Jurisdiction

12.1 Applicable Law

These Terms are governed by the laws of the Federative Republic of Brazil.

12.2 Jurisdiction

To resolve any disputes arising from these Terms, the jurisdiction of São Paulo/SP, Brazil is elected, with express waiver of any other, however privileged it may be.

13. Contact

For questions, suggestions or issues related to these Terms:

Ex.id Digital Marketing

📧 Email: hi@exid.com.br

📧 Legal: juridico@exid.com.br

🌐 Website: www.exid.com.br

Business Hours:
Monday to Friday: 9am to 6pm (Brasília time)

14. Acceptance and Consent

BY USING THIS SITE, YOU DECLARE THAT YOU:

  • ☑ Have read, understood and agree to these Terms of Use
  • ☑ Have legal capacity to accept these terms
  • ☑ Will provide true and accurate information
  • ☑ Will use the site legally and appropriately

About Ex.id and Uberall

Ex.id Digital Marketing

Agency specialized in digital marketing and online reputation management, helping companies build and protect their digital presence with data-driven strategies.

Uberall

Global leading platform in online presence management and digital reputation, with success cases in banks and financial institutions worldwide.


These Terms of Use comply with the Brazilian Consumer Protection Code (Law No. 8.078/1990), Civil Rights Framework for the Internet (Law No. 12.965/2014) and applicable Brazilian legislation.

Version: 1.0 - October 2025